Yes that’s right. This is HUGE news for the fashion world. Hedi Slimane is in the works of bringing back couture to YSL since its dismiss in 2002. His vision is set on not necessarily just creating couture, but revamping the meaning of luxury into ready-to-wear.
There was no shortage of custom pieces created by Saint Laurent, this new venture is the revival of one-of-a-kind extremely exclusive pieces. Slimane broke the news with a campaign called “Rue de L’Université which is an ode to the 18th century rooting back to the house’s archived collections as well as Slimane’s own private collections.
View the campaign images here: